In TV audience metrics, Reach is defined as the proportion of the target audience exposed to the advertisement at least once.

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Multiple Choice

In TV audience metrics, Reach is defined as the proportion of the target audience exposed to the advertisement at least once.

Explanation:
Reach measures the breadth of exposure: it tells you the portion of the target audience that sees the advertisement at least once. It’s usually expressed as a percentage of the target group. For example, if 650 out of 1,000 people in the target audience see the ad at least once, reach is 65%. This focus on unique viewers distinguishes reach from other metrics. Frequency, on the other hand, counts how many times the average reached person sees the ad, not how many people are reached. Impressions are the total number of exposures, counting multiple views by the same person. GRPs combine the two ideas by multiplying reach (as a percentage) by frequency to reflect the overall weight of the campaign.

Reach measures the breadth of exposure: it tells you the portion of the target audience that sees the advertisement at least once. It’s usually expressed as a percentage of the target group. For example, if 650 out of 1,000 people in the target audience see the ad at least once, reach is 65%. This focus on unique viewers distinguishes reach from other metrics.

Frequency, on the other hand, counts how many times the average reached person sees the ad, not how many people are reached. Impressions are the total number of exposures, counting multiple views by the same person. GRPs combine the two ideas by multiplying reach (as a percentage) by frequency to reflect the overall weight of the campaign.

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